Thursday 28th July 2016
The Bingo Association Reaffirms Its Commitment to Social Responsibility
The Bingo Association has welcomed a report published today by Ipsos MORI which explores the profile of bingo customers in Great Britain. The report was commissioned by the Responsible Gambling Trust with the support of The Bingo Association.
Key Findings include:
- The majority of patrons see bingo as an opportunity to socialise (85%) and to be around other people (69%)
- The most popular activity amongst regulars was playing bingo with paper tickets (83%)
- More than three quarters (79%) of patrons spent between two and four hours at the bingo club on their most recent visit, which coincides with the average main bingo session length
- 2.5% of regular bingo club members are problem gamblers. This fall largely in line with the findings of the BritishGambling Prevalence Survey 2010 (3.1%)
The findings help to paint a clearer picture of bingo customers and their behaviours. Importantly, they will also help guide The Bingo Association on what additional measures can be implemented to further reduce problem gambling prevalence.
Following the research, The Bingo Association will be trialling a different style of messaging in the Midlands area from 8th August 2016. The new messaging will target the relatively small number of bingo players who think they may have a problem, with the aim of encouraging more of them to seek help.
The Industry, led by The Bingo Association, has been a trailblazer in terms of social responsibility. This includes the recent implementation of a Bingo Industry Self-Exclusion Scheme to support players who have voluntarily requested to be excluded from bingo premises. It also includes a Bingo Industry Code of Conduct for Responsible Gambling which encourages best practice in the area of social responsibility, such as staff training on problem gambling and responsible marketing. Adhering to the code is a condition of membership of The Bingo Association.
Miles Baron, Chief Executive of The Bingo Association said:
“The Bingo Association felt it was important to support this research because it would help to provide us with an even better understanding of our customers and their behaviours. We were pleased that the research reaffirmed what we know; that the majority of people visiting a bingo club do so because they see it as an opportunity to socialise and be around others in a safe environment.
“Whilst it is positive to see that levels of problem gambling have not increased since 2010, as an industry we take our duty of care very seriously and are always working to reduce the risk of problem gambling. Working closely with the IGRG, we are now in the process of reviewing our current approach to how we share socially responsible messaging to ensure that anyone who is concerned that their gambling is becoming a problem has easy access to effective information about the support available to them. This will involve refining the ways in which we share this information to guarantee that we are reaching all players, for example, by using both paper tickets and electronic terminals.”
A copy of the full report is available to download