Safer Gambling Week - 20209

19th -25th November 2020



SG Week 20 Logo

The UK Gambling Industry, led by the Betting and Gaming Council (BGC), The Bingo Association and the British Amusement Catering Trade Association (batch), has today announced that Safer Gambling Week 2020 will take place 19th - 25th November. The annual campaign builds on the success of Responsible Gambling Week, which began in 2017 - the first campaign to unite all sectors of the gambling industry - and marks the successful growth and evolution of the on-going awareness and education campaign, participants and supporters of which now extend far beyond the gambling sector.

The leading trade associations bring together every sector of the UK gambling industry through their membership, that work with the wide and diverse range of other supporting organisations (manufacturing, service, charities), all with the common objective of raising awareness of safer gambling behaviours and encouraging staff, customers and wider public to discuss what it means to gamble more safely.

Let's Talk About Safer Gambling will remain the strapline of Safer Gambling Week 2020: the tone set by this message has been well received by all supporters and has also been found, through research, to strike the right chord with the wide and diverse range of audiences that the campaign seeks to reach. In coming together with one voice, the campaign, through an ever increasing number and range of supporters, is able to extend its reach, year on year, and build on an dadd to the work that takes place throughout the year on safer gambling, education, awareness and support. 

Operators promote responsible gambling 365 days of the year, but Safer Gambling Week creates the opportunity for all businesses and organisations to start a conversation about safer gambling not only with their customers, but also with their staff and in turn their friends and family.

SG Week 2020 - Messaging on machines

Miles Baron, Chief Executive, The Bingo Association said: "Safer Gambling Week is an important part of the bingo industry's commitment to social responsibility and provides a useful point for highlighting activity and support that is available throughout the year. As businesses with venues, the sector recognises the important opportunity we have to promote safer gambling messages and engage directly with customers."

Safer Gambling Week 2020 artworks for promotional and messaging materials, including posters, web banners, social media collateral, contact cards, leaflets and digital animations, are available, free of charge, fro all participants. The materials use a range fo six key messages to engage with audiences, with each providing details of free confidential contact points for further information and advice, and social media platforms. The key messages are:

- Ask yourself... have you carried on past your spending limit?
- Just a heads up... its good to set yourself limits
- Just a heads up... its easy to lose track of time when gambling
- Play smart... know when to stop
- Remember... friends and family are more important than gambling 
- Remember... gambling is not a way to make money

Existing registered campaign supporters will have already received information about the Week, this year's campaign and the materials available: if you are not already signed up for alerts and to access material, you can do so by visiting the website and requesting access.

You can also support the week by following SGWeek20 social media accounts on Twitter, Facebook and Instagram and by sharing and posting. #SGWeek20

  • gambling commission
  • IBAS
  • Responsible Gambling Trust
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Tel: 01582 860921 Fax: 01582 860925
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